Position Mapping · Topic 11 / 25

Target Selection

Identification of which consumers should participate in a given retail interaction.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • Target selection is a natural consequence of matching consumer information, retailer criteria and location conditions.
Observed Foursquare Capability
  • Publicly described targeting workflows combine audience membership, venue proximity and campaign configuration.
Strategic Commentary
  • The observed targeting behaviour appears to align with the patent's selection concept at an architectural level.
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