Position Mapping · Topic 10 / 25

Notification Matching

Selection of the appropriate message from a set of candidate communications.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • The architecture selects a notification from candidates using retailer criteria, consumer information and location conditions in combination.
Observed Foursquare Capability
  • Proximity is publicly described as selecting and delivering messages tied to place-based triggers and audience conditions.
Strategic Commentary
  • The observed selection layer appears to occupy the same architectural role as the patent's matching-to-notification step.
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