Illustrative Foursquare Data Flow

The mobile device generates location, movement, time and app-permission context.

The SDK detects visits, entry/exit and dwell, and produces cloud-bound events.

Coordinates are resolved to a venue, category, chain and/or polygon.

Historical behaviour, segments, demographics and eligibility are considered.

Composite conditions across location, audience and time are evaluated to select relevance.

The eligible action is triggered — advertising, messaging or downstream integration.

Physical outcomes are measured and attributed back to the campaign.