Position Mapping · Topic 12 / 25

Retail Criteria

Retailer-authored rules that condition when engagement should occur.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • Retail criteria are described as inputs configured by the business side of the architecture and consulted during decisioning.
Observed Foursquare Capability
  • Studio and related tools are publicly described as allowing retailers to define audiences, venue sets and campaign rules.
Strategic Commentary
  • The observed retailer configuration surface appears to correspond to the patent's retail-criteria layer.
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