Foursquare Technology · 04 / 07
Proximity
Location-triggered engagement
Overview
Publicly described capability
Proximity is publicly described as an engagement layer that reacts to place-based events, allowing retailers to associate messages, campaigns or workflows with venues and geofences.
Role
Architectural position
Acts as the trigger surface that converts location events into consumer-facing behaviour.
Capabilities
Publicly described features
◆Venue, chain and custom geofence support
◆Message and event triggering on entry, exit or dwell
◆Per-device evaluation of location conditions
◆Integration with campaign tooling
Integration