Foursquare Technology · 05 / 07
Measurement
Outcomes from movement
Overview
Publicly described capability
Measurement is publicly described as quantifying downstream outcomes such as visits and lift generated by advertising or engagement.
Role
Architectural position
Closes the loop between engagement and observed commercial outcomes.
Capabilities
Publicly described features
◆Store visit measurement
◆Campaign lift analysis
◆Cross-channel outcome measurement
◆Compatibility with attribution workflows
Integration