Foursquare Technology · 03 / 07
Audience
Behavioural segmentation from movement
Overview
Publicly described capability
Audience is publicly described as building behavioural segments from observed movement and venue history, enabling activation and measurement across the broader ecosystem.
Role
Architectural position
Turns raw movement into commercially usable audience structures.
Capabilities
Publicly described features
◆Behavioural segments derived from visit patterns
◆Venue-graph-aware audience construction
◆Activation to advertising and engagement platforms
◆Compatibility with measurement and attribution
Integration