Foursquare Technology · 06 / 07
Attribution
Linking exposures to visits
Overview
Publicly described capability
Attribution is publicly described as connecting advertising exposures or communications to subsequent real-world visits and behaviours.
Role
Architectural position
Attributes observed outcomes back to specific engagements.
Capabilities
Publicly described features
◆Exposure-to-visit linkage
◆Multi-touch attribution across campaigns
◆Support for retail measurement partners
◆Integration with Audience and Measurement
Integration