Layer 6 of 7
Campaign & Communication Layer
Location-triggered activation is delivered through advertising, messaging or downstream marketing integrations. Foursquare may provide the trigger and audience rather than the transport.
Moderate Observed AlignmentPublicly Documented CapabilityTechnical ObservationFurther Technical Review Required
Layer 6
Components observed
Advertising delivery
Programmatic or platform-integrated ad delivery.
Messaging workflow
Push notification, SMS or in-app content via partners.
Campaign activation
Triggering of a configured campaign.
Downstream integrations
Handoff to a marketing cloud or CDP.
Location-triggered engagement
Delivery contingent on the location event.
Retail interaction
In-venue or near-venue engagement.
Relationship to the patent
Aligns with the enablement and delivery of location-conditioned commercial communication.
Technical Observation
Note
Foursquare does not necessarily send every notification directly; downstream partners may perform delivery.
Further Technical Review Required