Layer 7 of 7
Measurement & Attribution Layer
Physical outcomes are measured and attributed back to campaigns, closing the loop from targeting to visit.
High Observed AlignmentPublicly Documented CapabilityTechnical Observation
Layer 7
Components observed
Campaign exposure
Records of impressions or activations.
Subsequent venue visit
Visit events following exposure.
Visit attribution
Statistical association of a visit with an exposure.
Conversion indicators
In-venue or post-visit signals.
Audience performance
Segment-level effectiveness metrics.
Location outcomes
Aggregate impact on physical footfall.
Relationship to the patent
Not the central claim area, but confirms a closed-loop commercial system consistent with the patent context.
Technical Observation