Layer 5 of 7
Business Rules & Targeting Layer
Marketer- and retailer-defined criteria are evaluated against location, audience and timing signals to determine eligibility and relevance.
Moderate Observed AlignmentPublicly Documented CapabilityTechnical ObservationFurther Technical Review Required
Layer 5
Components observed
Marketer-defined criteria
Rules configured by the advertiser.
Retailer-defined criteria
Rules configured by the retail brand.
Audience definitions
Composite of behaviour, demographics, geography.
Location rules
Which regions or venues qualify.
Timing rules
Time-of-day / campaign period windows.
Inclusion / exclusion
Explicit include/exclude conditions.
Activation conditions
Composite condition that triggers action.
Relationship to the patent
Corresponds to the matching / relevance decision that determines whether communication should occur.
Technical Observation
Note
The exact internal matching implementation is not publicly disclosed and is presented as an analytical inference.
Further Technical Review Required