Layer 4 of 7
Consumer & Audience Intelligence Layer
The platform enriches location events with historical behaviour, demographic filters and audience membership to make engagement relevant.
Moderate Observed AlignmentPublicly Documented CapabilityTechnical Observation
Layer 4
Components observed
Previous visits
Aggregated history of venues the device has been associated with.
Visit frequency
How often specific venues or categories are visited.
Visit recency
How recently a venue or category was visited.
Competitor visits
Visits to competing brands/categories.
Location preferences
Aggregate patterns across markets.
Demographic filters
Filters that may be applied to audience selection.
Behavioural categories
Interest/behaviour-based groupings.
Audience membership
Named segments used by campaigns.
Campaign eligibility
Whether a device qualifies for a given campaign.
Relationship to the patent
Aligns with 'previously collected consumer information' and 'demographic specifications' in the patent.
Technical Observation