Layer 3 of 7
Location Intelligence Layer
Raw coordinates are converted into meaningful commercial location intelligence: venues, categories, chains and polygons.
High Observed AlignmentPublicly Documented CapabilityTechnical Observation
Layer 3
Components observed
Latitude / longitude resolution
Coordinates evaluated against place data.
Venue recognition
Assign coordinates to a specific POI.
Category matching
Assign a POI to a category (e.g. quick-service restaurant).
Chain matching
Associate a POI with a brand/chain hierarchy.
Polygon matching
Evaluate presence inside complex shapes (malls, campuses).
Geofence validation
Confirm whether an event satisfies configured geofences.
Place confidence
A score reflecting the reliability of venue association.
Relationship to the patent
Provides the mapping from device coordinates to a business-associated location contemplated by the patent.
Technical Observation