Position Mapping · Topic 07 / 25

Audience Segmentation

Grouping consumers by behavioural or contextual attributes to support downstream selection.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • Consumer information is used as a matching input, which may include grouping-style attributes that shape which communications become relevant.
Observed Foursquare Capability
  • Audience is publicly described as producing behavioural segments built from visit history and venue graph attributes.
  • Segments are described as usable inputs to activation and measurement.
Strategic Commentary
  • The observed segmentation capability appears to correspond to a behavioural grouping layer consistent with the patent's matching inputs.
  • The relationship is described only at an architectural level.
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