Terminology

Patent ↔ Foursquare Terminology

A functional glossary showing how each system describes the same underlying technical concepts.

Patent termFoursquare termFunctional observation
Consumer deviceMobile device / application userDevice supplying location and movement context.
Geographic locationPlace / venue / point of interestBusiness-associated physical location.
Defined regionGeofence / polygon / radiusArea used to evaluate device presence.
Previously collected informationVisit history / audience dataHistorical consumer-related information.
Matching logicAudience selection / targeting / eligibilitySelection of relevant consumers or campaigns.
Retail criteriaCampaign and audience criteriaMarketer-defined targeting conditions.
NotificationAdvertisement / message / campaign contentCommercial information delivered or activated.
Time conditionTime of day / campaign period / activity periodTiming-related decision input.
Automatic activationTrigger / location event / campaign activationSystem response following satisfaction of conditions.
MeasurementAttribution / visit measurementEvaluation of physical outcome.
Page 34 of 44, Analysis: Terminology Mapping