Technical Synergy · 08 / 19

Personalisation

Per-consumer decisioning that reflects prior behaviour and context.

Observed relationship

Architectural alignment

  • 1The patent's matching logic supports per-consumer relevance.
  • 2Publicly described Audience and Proximity capabilities support per-consumer targeting.
  • 3The relationship is described here strictly at an architectural level.
Flow

Where this synergy sits

SignalInterpretationDecisionOutcome
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