Position Mapping · Topic 19 / 25

Store Visit Intelligence

Insight generated from observed visits to retail venues.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • Consumer-to-venue interactions feed the stored consumer information used in later matching.
Observed Foursquare Capability
  • Publicly described products include visit measurement, dwell analytics and store visit attribution.
Strategic Commentary
  • The observed visit-intelligence capability appears to correspond to the patent's consumer-to-venue observation surface.
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