Position Mapping · Topic 16 / 25

Retail Campaign Architecture

The end-to-end structure that turns configuration into consumer-facing outcomes.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • The overall architecture connects retailer configuration, consumer information, location signals and communications into a single flow.
Observed Foursquare Capability
  • Studio, Audience, Proximity and Movement SDK are publicly described as composable components of a campaign architecture.
Strategic Commentary
  • The observed campaign architecture appears to occupy the same end-to-end position as the patent's overall flow.
← Time-based LogicAll topicsAutomatic Event Generation →