Position Mapping · Topic 21 / 25

Attribution

Connecting observed outcomes back to specific communications or campaigns.

PATENTFOURSQUARECOMMENTARY
Patent Architecture
  • Because the architecture links consumers, communications and locations, attribution becomes an available downstream capability.
Observed Foursquare Capability
  • Attribution is publicly described as tying store visits and other outcomes to specific advertising exposures.
Strategic Commentary
  • The observed attribution capability appears to align with the patent's ability to relate outcomes to prior communications.
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