Places & Venue Intelligence
From coordinates to commercially meaningful location
Location alone is not enough — the platform must decide which venue, which brand and which category matter. Toggle between resolution modes to see what each provides.
Publicly Documented Capability
Resolution mode
Individual venue
Single POI resolved from coordinates.
- • Where is the consumer?
- • Which venue is relevant?
- • Which brand or category is associated?
- • What commercial information can be linked to that venue?
Why venue resolution matters
Coordinates are not decisions
A latitude/longitude pair is not commercially meaningful on its own. The platform must decide which venue is relevant, which brand or category it belongs to, and what commercial information can be attached. This is the layer at which raw location becomes business context.