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Proximity Activation
Geographic validation appears to precede content or advertising delivery, with campaign criteria applied and delivery typically occurring through integrated systems.
Technical Observation
Location must match the configured boundary
Presence inside the defined region is a required condition.
Venue or area must be recognised
Place resolution supplies the commercial context.
Campaign criteria may also apply
Audience, timing and inclusion/exclusion conditions may add to eligibility.
Delivery may occur through integrated infrastructure
Foursquare may provide the trigger and audience while downstream partners perform delivery.