An architecture for relevance at the retail edge.
U.S. Patent No. 12,039,568 B2 protects an architecture that connects consumer devices, business locations, stored consumer information and retailer criteria into a single conditional-communication flow. Location intelligence is only one part of what the patent protects.
Reaching the right consumer at the right moment
Retailers have long struggled to engage the specific consumers most likely to respond, in the specific physical contexts where engagement is meaningful. Broadcast messaging wastes attention; ad-hoc geofencing lacks the consumer context that makes engagement genuinely relevant.
Combining device, venue, history and rules
Solving the commercial problem requires an architecture that continuously observes consumer devices, resolves them against structured business locations, consults stored consumer information, applies retailer-authored criteria, and triggers conditional communications — all in coordination.
A pipeline, not a point solution
The patent describes an end-to-end pipeline: device participation, location evaluation, historical context, matching logic, retailer rules, notification selection, and communication delivery. Each stage is an architectural building block; together they form a coordinated system.
Broader than conventional geofencing
Conventional geofencing reacts to a device entering a boundary. The protected architecture goes further: it treats geographic conditions as one input among several, combining them with historical consumer information and retailer criteria to select the most relevant communication for the moment.